Custom joins the Nextourism project

The Nextourism project was created to bridge the gap between cutting-edge technologies and the specific needs of small and medium-sized enterprises. This initiative, the result of a collaboration between Custom, a leading company in the retail sector, and various institutions and business networks—including Eurosportello, Confesercenti Nazionale/Toscana/Firenze, Deep Lab, Gate 4.0, Assoturismo, Aeffective, Centratec, CNR Firenze, and Hooron—provides a unique environment for learning, discussion, and knowledge sharing.

The project aims to raise awareness among businesses about technological and digital innovations that can address current challenges while improving and streamlining operational processes. One of the key activities was the project launch webinar held on January 29, titled "Advanced POS Systems and Integrated Payments." The session explored innovative technological solutions such as advanced POS systems, integrated payment methods, and self-ordering and self-service kiosks, with the goal of enhancing technological awareness in the sector.

A wide range of benefits through a truly innovative and cross-sector retail initiative. With Nextourism, businesses can:
• discover innovative technologies to enhance productivity and efficiency;
• connect with experts, opinion leaders, and professionals to share experiences and success stories;
• access financing solutions and receive full support for the necessary documentation;
• stay competitive by gaining deeper technological awareness.